Better e-commerce experiencesĪrguelles believes AR can help create a better e-commerce experience - one that’s personal, easy to share with real friends, and is interactive. "This lets beauty lovers play and experiment with new makeup looks - without having to apply physical products," adds Arguelles. "As the camera becomes the main interface for how people capture, communicate, search, and shop - brands investing in AR experiences today will be prepared for the changes in consumer behavior already upon us and those still evolving."Īrguelles adds by integrating brands' product catalogs with Snapchat, brands like MAC can build AR beauty lenses from AR shopping templates and publish them to Snapchat. "We believe it is the most powerful, future-proof way for brands to engage with shoppers," said Arguelles. "AR try-on can be used as a utility to power product consideration and purchase, so millions of people can 'try-on' and consider specific products they might like - without having to go into a store."Īrguelles says that shopping on Snapchat starts with the camera. "Augmented reality lets you try on digital versions of real-life products to see what they look like in a virtual environment," said Arguelles.
"Instead, Snapchatters can see products on themselves, determine if it's the right style and fit, ask their friends for advice, and tap to purchase, all within Snapchat," said Arguelles. Snap It’s all about the shopper, not the modelĬarolina Arguelles, Global Product Marketing, Augmented Reality at Snap, says their goal is to make shopping about the shopper, rather than the items and how they look on models.
The new shoppable AR technology lets Snapchatters buy what they tried on directly in the app. different lip and eye products from MAC Cosmetics. In the Snapchat app, users can pick four different shoppable AR lenses and virtually try on 20.
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