Asianet Communications was registered with Dr C P Chandrasekhar and Mr Sashikumar as the first directors as Dr Menon as a NRI needed RBI clearance to own a media company.
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Dr Menon being not full time in India, on his behalf Mr Sashikumar the favourite nephew was in charge.
Mr P Bhaskaran the renowned poet was the figurehead chairman. To address the issue of cable networking a separate company called Asianet Satelite Communications was formed. Dr Menon’s office in Chennai became Asianet’s head office. Asianet’s logo is a derivative of Dr Menon’s company logo. Mr Sashikumar and Mr Madhavankutty of Mathrubhoomi (Delhi) suggested tuning down the idea to a Malayalam Channel and Dr Raji Menon agreed and the first Malayalam Channel was born.
Mr Unnikrishnan was terminally ill with lung cancer and now the whole idea was in a limbo. The transponder was very costly, the satellite had the life span of two years and there were only two transponders on the satellite. In the absence of any cable connectivity in India, without the sanction to do terrestrial transmission, this was a good solution. Dr Menon negotiated for a transponder on the Russian satellite EKRAN, with a powerful beam over India, which meant that using a cheep spiral antenna the signal could be received all over India. Four of the leading newspapers and PTI itself, were to join in with Dr Menon as the Chief promotor and Mr Unnikrishnan at the helm of the Channel (after his retirement from PTI). When the Central government scraped Doordarsan’s monopoly, Mr Unnikrishnan was among the first to react and with Dr Raji Menon they planned to start a National channel. When Mr Unnikrishnan initiated the idea of PTI TV, Dr Raji Menon’s nephew Mr Sasikumar was appointed. Dr Raji Menon became a successful businessman based in Moscow and Mr P Unnikrishnan became the General Manager of PTI in India. Dr Raji Menon was a student there and Mr P.Unnikrishnan was the correspondent of PTI in Moscow. In 2014, Star India took full ownership of Asianet Communications.Īsianet’s story starts much earlier than in 1993, it starts in Moscow. Star India bought a 51% stake in Asianet Communications and formed a joint venture with JEV in November 2008. In late 2006, Dr Raji Menon partially pulled out of Asianet Communications, turning over control to Rajeev Chandrasekhar (Jupiter Entertainment Ventures). The channel was originally promoted by Dr Raji Menon in the mid 1990s.
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